Matterly Product Photoshoot

We recently wrapped an exciting shoot for Matterly Mats, and this one checked all the boxes: strategic, creative, and beautifully branded. The goal? To capture a strong mix of e-commerce and lifestyle imagery that would feel elevated, warm, and on-brand across their digital platforms.

E-commerce photography is all about clarity, consistency, and showcasing product details—while lifestyle images tell the story. They create connection. They show your product in context and help your customer envision it in their own lives. For this shoot, we did both.

It meant working with different lighting setups, adjusting composition and color palettes, and making sure every shot could live beautifully on a product page and in a scroll-stopping Instagram post. The result? A versatile image library that will serve them across their website, email campaigns, and social media for months to come.

Strategic shoots like this are some of my favorites—where every image has a purpose, and every detail is aligned with the brand’s vision.